1. INFORMATION WE MAY COLLECT FROM YOU
1.1 We may collect and process the following data about you:
1.1.1 information that you provide by filling in forms on the Website or by talking to Customer Services. This includes information provided at the time of buying tickets or registering with us. We may also ask you for information when you enter a competition or promotion and when you report a problem;
1.1.2 details of occasions on which you contact us;
1.1.3 details of transactions you carry out through the Website or Customer Services and of the fulfilment of your orders; and
1.1.4 details of your visits to the Website or use of Customer Services.
1.2 We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
2. YOUR CONSENT
2.1 By using the Website and/or Customer Services and submitting information, you consent to:
2.1.1 the collection and use of your personal data by us as described in section 1 above; and
2.1.2 the sharing of your personal data with third parties strictly in accordance with section 6 below.
3. USES MADE OF THE INFORMATION
We use information held about you in the following ways:
3.1 to process your application to buy tickets or to register with us;
3.2 to identify you and authenticate your use when you visit the Website or telephone Customer Services;
3.3 to provide you with information about the Experience, products and services related to the Experience and any of our other products and services and any special offers and any features of the Website which we think may be of interest to you unless you inform us that you do not wish to receive such messages (please also refer to section 7 below);
3.4 for marketing third party products and services to you, provided you have consented for us to do so (for example by ticking the relevant box(es) when you register or make a booking on the Website)
3.5 to ensure that content from the Website is presented in the most effective manner for you and your computer;
3.6 to notify you about changes to our products and/or the Website; and
3.7 to help diagnose problems with our server and to administer the Website;
(together the "Purposes").
4. IP ADDRESSES AND COOKIES
4.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
4.2 For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve the Website and to deliver a better and more personalised service. They enable us to:
4.2.1 estimate our audience size and usage pattern;
4.2.2 store information about your preferences, and so allow us to customise the Website according to your individual interests;
4.2.3 speed up your searches; and
4.2.4 recognise you when you return to the Website.
5. WHERE YOUR PERSONAL DATA MAY BE STORED
5.2 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
5.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
6. INFORMATION DISCLOSURE TO THIRD PARTIES
6.1 We may disclose your personal information to third parties in the following circumstances only:
6.1.1 for marketing purposes provided always that you have consented to us sharing such data with third parties by notifying us via the Website (e.g. by ticking the relevant box(es) when you register or in other communications with us);
6.1.2 to service providers who manage aspects of our operations (for example third parties who provide technical services to the Website) in connection with the Purposes;
6.1.3 if our company or substantially all of its assets is or are acquired by a third party, in which case personal data held by us about you and any other users of the Website or Customer Services will be one of the transferred assets;
6.1.5 to protect our rights, property, or safety and those of other visitors to the Experience or Website users (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).
6.2 In the event that our company or substantially all of its assets is or are acquired by a third party, you agree that such third party may use and process your data for the Purposes unless you have provided a notification to us in accordance with section 7.2 below.
7. YOUR RIGHT TO UNSUBSCRIBE
7.1 You have the right at any time to ask us not to use your personal data for marketing purposes. If you do not wish to receive such communications, please contact us at email@example.com
7.2 The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites will have their own privacy policies and rules as to the use of your personal data and that we do not accept any responsibility or liability for these policies and rules. Please check these policies before you submit any personal data to these websites and please be aware that you may need to contact such third party directly if you wish to unsubcribe.
8. ACCESS TO INFORMATION
The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.